Yves Saint Laurent to Change Name to Saint Laurent Paris
Newly-appointed Yves Saint Laurent creative director Hedi Slimane has decided a name change is in order for the storied brand in order to make a splash in the always-competitive high-fashion landscape. The house will be re-branded as “Saint Laurent Paris,” although the recognizable YSL logo will maintain a presence within the brand. According to WWD, Slimane is “recapturing the impulses that inspired the founder to launch the Saint Laurent Rive Gauche ready-to-wear line in 1966 – among them youth, freedom and modernity.”
Source: The Telegraph
