RIHANNA BRINGS SOME FLAVOR TO VITA COCO CAMPAIGN
Rihanna is putting a tropical twist on Vita Coco’s latest campaign. The Bajan beauty has collaborated with the coconutwater brand on its new Tropical Fruit flavor. A blonde RiRi was radiant in a custom-made pineapple print bikini top with matching shorts and blouse as she shot with famedphotographer Terry Richardson.
“This time it’s a little more fun,” said the pop diva, who previously starred in Vita Coco’s 2011 campaign. “We’re on a stage. We get to shoot it with Terry Richardson, who’s an amazing photographer. Everybody knows his work. He’s known for his fun shoots and personality.”
The campaign features the tagline “Viva Vita,” Vita Coco’s message about having fun, celebrating life, and living it to the fullest. Billboard, radio, digital, and in-storeadvertising will launch starting this month in the U.S. and U.K.